Trail-tough, quick-mannered, and completely innovative, the M7 is the trail wheel on steroids that protects you from flat tires and lets you toss your tubeless tape in the bin. Hard-charging trail riding runs on two things – confidence and control. Nothing ruins a good shred fest like a flat tire or broken rim, and nothing spooks you on a dusty trail like an unexpected drift. With this in mind we have been hard at work to develop a carbon wheel system that will allow ourselves, our athletes, and most importantly – you – to push yourself to the next level. We set out to solve two issues with the M7: pinch flats and tubeless setup. Using our patented Protective Rim Strip, we eliminated pinch flats, while also making tire inserts unnecessary. This means saying goodbye to foam hoops, heavy DH casing tires, 30 psi pressures, and dated rim designs. We also took tubeless tape out of the equation, making tubeless setup as simple as sliding a strip onto the rim and setting the tire with a floor pump. Say goodbye to the frustration of tiny bubbles or creases in tape hidden under a freshly-set tire.